CPA Network

Back in February a really cool South Carolinian by the name of Jason Blumer shifted the focus of his personal blog from himself to create a community for new-age CPA’s. The THRIVEal Network is what he calls it. THRIVEal you ask? What the heck is a THRIVEal See for yourself

I describe it as group of like-minded professional, not afraid to challenge the status quo. The processes and metrics of the traditional CPA firm are stale and unsustainable; we have popped up on the scene to say, watch out #CHANGEISCOMING! While these process and metrics have withstood the test of time so far, technology, collaboration and creativity are a few of the attributes we are preaching. Frankly, I am stoked and honored to have joined the coolest group to hit the CPA arena.

The THRIVEal network hosts six “community calls” throughout the year. During these calls, members get together (online of course) to discuss the forefront topics of our profession. Yesterday was the second call and the topic we discussed was Value Billing. It won’t take you long browsing my attractive blog to figure out I am a bit of a Value Billing fan. I trashed my timesheet on 01/01/2010 and was happy to discover that life goes on without the dreaded timesheet. I could go on and on about how the change saved my career, made my customers happy, and made me more profitable, but I will refrain from repeating what has already been posted, so please check it out. Instead I am going to focus on what I learned from the call.

We began by talking about efficiency vs effectiveness. For the longest time, I was obsessed with being “efficient.” How can I run payroll, from start to end, with 6 clicks of the mouse, I would ask myself. Funny thing is, I would get worked up if it took me 7, 8, or 9 clicks to complete. The point here is, who cares how many clicks it takes to run the damn payroll??? After absorbing the idea that effectiveness trumps efficiency, it was clear to me that the purpose of running payroll was to pay employees, submit the taxes, and DO IT CORRECTLY. If I executed the payroll in 2 flippin clicks but forgot to pay someone…#missionfail. As a young CPA, it is easy to get caught up in the technology and forget you are responsible that someone gets dinner on the table this weekend.
Another topic we discussed was business practices that add value to your customers. A member shared that customer education was mandatory for his firm accepting that new customer. I like the idea of education, when I am educated I feel a “part of” something and not just a “part.” Anyways, who wants to stop learning? not me. I embrace learning from customers. At the end of the day we both have something to contribute to what we are working on. Just the other day I was having a multi state conversation with a customer and I was explaining states are starting to crack down on nexus issues by communicating to each other. The customer shared with me how the NYC is suing a number of the travel sites for shorting them on sales tax. My point here is I embrace learning from all sources, its cool.

Wrapping it up, I felt some lightbulbs go off during the call and I am sure others felt that way too. If I had to age myself for where I am with Value Billing, I would estimate 1.5 years old. Just a baby, but growing everyday.