All posts in Early Adopter

Considering your move

To keep up the momentum of the last post I have come up with a list of five “thought points” a potential brewery should consider while planning their arrival; enjoy:

  1. Capital – Do you have the money it takes to open a brewery?  I see undercapitalized businesses across many industries, and it doesn’t work.  Under capitalization is the equivalent of roofers affixing shingles with bubble gum, it simply won’t last.  Seek council to understand the capital requirements to open a brewery; oh yea….use nails.
  2. Plan – Do you have a plan?  I am not talking about a traditional business plan.  I am talking about a PLAN.  Traditional business plans are for winemakers, you’re brewing beer guy. I am talking about: brewery layout, 1, 3, 5 year goals, parking, expansion, marketing, staff, benchmarks.  Can you feel the energy you are about to bring? We can’t predict the future, but we can plan.
  3. Distribution – What does distribution look like in your state?  Here in Florida, all wholesale must pass through a distributor.  Some states have self-distribution and that is a GOOD thing.   Depending on your state, a refrigerated truck purchase may be on the horizon.
  4. Back office – I am confident you know how to operate all those valves and tanks, but can you balance your check book?  The accounting and compliance piece may be a little more than the wife can handle.  Hire someone knows the industry, they will get it!  This is important for two reasons: 1) because proper record keeping will keep the TTB out of your hair and 2) you want to know if your operation is profitable.
  5. Culture – Who will you serve?  I understand anyone who bellies up to the bar and has money; but what does that person look like?  Culture benefits more than just the patrons, it’s the unspoken writing on the wall every business owner strives for.  Define your culture, and the people will come.
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